{"id":215,"date":"2020-08-17T14:42:04","date_gmt":"2020-08-17T14:42:04","guid":{"rendered":"https:\/\/startersites.io\/blocksy\/business\/?page_id=215"},"modified":"2026-05-30T20:56:30","modified_gmt":"2026-05-30T18:56:30","slug":"about","status":"publish","type":"page","link":"https:\/\/babisa.co.za\/generationx\/about\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"215\" class=\"elementor elementor-215\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25b7d045 ct-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25b7d045\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36c6fc68\" data-id=\"36c6fc68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f1a7d8f elementor-widget elementor-widget-text-editor\" data-id=\"1f1a7d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>OUR STORY<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77dcf47e elementor-widget elementor-widget-heading\" data-id=\"77dcf47e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ABOUT GENERATIONX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-278ad5b6 elementor-widget elementor-widget-text-editor\" data-id=\"278ad5b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ffffff;\">Marketing Experience Built Over Decades<\/span><\/h3><p>My journey in marketing and sales began in 1986, when I entered the business world and discovered a passion for helping businesses connect with customers. Over the years, I gained valuable hands-on experience across multiple industries, learning what drives customer engagement, business growth, and long-term success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-459a500f elementor-hidden-tablet elementor-hidden-phone\" data-id=\"459a500f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-790400a elementor-widget elementor-widget-image\" data-id=\"790400a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"871\" height=\"617\" src=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/WEB-DESIGN-02.jpg\" class=\"attachment-large size-large wp-image-995\" alt=\"\" srcset=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/WEB-DESIGN-02.jpg 871w, https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/WEB-DESIGN-02-300x213.jpg 300w, https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/WEB-DESIGN-02-768x544.jpg 768w\" sizes=\"(max-width: 871px) 100vw, 871px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7e21fda e-con e-atomic-element e-flexbox-base e-9077a7f \" data-id=\"7e21fda\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7e21fda\">\n    <div class=\"elementor-element elementor-element-f7c8f37 e-flex e-con-boxed e-con e-parent\" data-id=\"f7c8f37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed62a0 elementor-widget elementor-widget-text-editor\" data-id=\"1ed62a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Marketing Experience Built Over Decades<\/h3><p>In <strong>1996<\/strong>, I completed my first marketing diploma, strengthening my understanding of traditional marketing principles and strategic business development. While marketing tools and technology have changed dramatically since then, the core principles of successful marketing remain exactly the same.<\/p><p>Today, businesses operate in a highly competitive digital environment. Websites, social media platforms, online advertising, and search engines have transformed how customers discover products and services. Yet despite these technological advances, the fundamentals of marketing have never changed.<br \/>At GENERATIONX, we combine proven marketing principles with modern digital solutions to help businesses establish a strong online presence.<\/p><p>We understand that technology should support business growth\u2014not complicate it.<br \/>One belief has remained constant throughout our journey: a business website should be built on a platform that offers flexibility, ownership, and long-term growth potential.<\/p><h4>That platform is WordPress.<\/h4><p>WordPress powers millions of websites worldwide because it provides businesses with complete control over their online presence. It is scalable, secure, search-engine friendly, and capable of growing alongside your business.<\/p><p>Our mission is simple: provide affordable digital marketing solutions that allow South African businesses to compete effectively online without breaking their budgets.<br \/>Whether you&#8217;re launching your first website, improving your online visibility, or growing your brand through digital marketing, GENERATIONX is committed to helping you succeed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4700119 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4700119\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d92f798\" data-id=\"d92f798\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b45421e elementor-widget elementor-widget-image\" data-id=\"b45421e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"680\" src=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2020\/08\/jacqueline-day-1SapfOEZN2g-unsplash.png\" class=\"attachment-full size-full wp-image-223\" alt=\"\" srcset=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2020\/08\/jacqueline-day-1SapfOEZN2g-unsplash.png 580w, https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2020\/08\/jacqueline-day-1SapfOEZN2g-unsplash-256x300.png 256w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99f25e0\" data-id=\"99f25e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cf15b6 elementor-widget elementor-widget-heading\" data-id=\"3cf15b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OUR VALUES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4655f8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c4655f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-813556f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"813556f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d4a4c3\" data-id=\"5d4a4c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4844d5f elementor-widget elementor-widget-heading\" data-id=\"4844d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Customer First<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70692a elementor-widget elementor-widget-text-editor\" data-id=\"f70692a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We place our clients at the centre of everything we do, creating affordable digital solutions that deliver real value, measurable results, and long-term business growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea55586\" data-id=\"ea55586\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-864511c elementor-widget elementor-widget-heading\" data-id=\"864511c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Simplicity Matters<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ad0bf elementor-widget elementor-widget-text-editor\" data-id=\"68ad0bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Digital marketing doesn&#8217;t need to be complicated. We provide straightforward, practical solutions that help businesses build a strong and effective online presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f42e93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f42e93\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dc1116f\" data-id=\"dc1116f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74973b4 elementor-widget elementor-widget-heading\" data-id=\"74973b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Integrity &amp; Trust<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a132bc elementor-widget elementor-widget-text-editor\" data-id=\"4a132bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We believe in honest advice, transparent pricing, and delivering on our promises. Strong relationships are built through trust, reliability, and consistent service<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b112231\" data-id=\"b112231\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d834524 elementor-widget elementor-widget-heading\" data-id=\"d834524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Growth Through Innovation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c484bb5 elementor-widget elementor-widget-text-editor\" data-id=\"c484bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By combining proven marketing principles with modern digital tools, we help businesses stay competitive, attract customers, and grow confidently in a changing world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-715ab40f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"715ab40f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43f5e26c\" data-id=\"43f5e26c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a3cb2db elementor-widget elementor-widget-spacer\" data-id=\"3a3cb2db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be2bb06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be2bb06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bbbd296\" data-id=\"bbbd296\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dec4aab elementor-widget elementor-widget-heading\" data-id=\"dec4aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Successful businesses continue to thrive by:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498c6b5 elementor-widget elementor-widget-text-editor\" data-id=\"498c6b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Understanding customer needs<\/li><li>Providing genuine value<\/li><li>Building trust and credibility<\/li><li>Creating lasting customer relationships<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1962631 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"1962631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/babisa.co.za\/generationx\/our-services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SEE OUR PACKAGES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a9bc87\" data-id=\"3a9bc87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cb2a733 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb2a733\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fd5a825\" data-id=\"fd5a825\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc30875 elementor-widget elementor-widget-image\" data-id=\"fc30875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/WEB-DESIGN.jpg\" class=\"attachment-large size-large wp-image-834\" alt=\"\" srcset=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/WEB-DESIGN.jpg 512w, https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/WEB-DESIGN-300x300.jpg 300w, https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/WEB-DESIGN-150x150.jpg 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c413c9e\" data-id=\"c413c9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6953e1 elementor-widget elementor-widget-image\" data-id=\"d6953e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/SOCIAL-MEDIA-MARKETING.jpg\" class=\"attachment-large size-large wp-image-836\" alt=\"\" srcset=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/SOCIAL-MEDIA-MARKETING.jpg 512w, https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/SOCIAL-MEDIA-MARKETING-300x300.jpg 300w, https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/SOCIAL-MEDIA-MARKETING-150x150.jpg 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a1d389 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a1d389\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e04a9df\" data-id=\"e04a9df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e457907 elementor-widget elementor-widget-image\" data-id=\"e457907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/SEO-1.jpg\" class=\"attachment-large size-large wp-image-839\" alt=\"\" srcset=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/SEO-1.jpg 512w, https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/SEO-1-300x300.jpg 300w, https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/SEO-1-150x150.jpg 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45de0d9\" data-id=\"45de0d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50c6a13 elementor-widget elementor-widget-image\" data-id=\"50c6a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/GRAPHIC-DESIGN-1.jpg\" class=\"attachment-large size-large wp-image-840\" alt=\"\" srcset=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/GRAPHIC-DESIGN-1.jpg 512w, https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/GRAPHIC-DESIGN-1-300x300.jpg 300w, https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/GRAPHIC-DESIGN-1-150x150.jpg 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3486e04 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3486e04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-120354b\" data-id=\"120354b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f017326 elementor-widget elementor-widget-image\" data-id=\"f017326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"99\" height=\"40\" src=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2020\/08\/ebay.svg\" class=\"attachment-full size-full wp-image-255\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-8f96015\" data-id=\"8f96015\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6785c83 elementor-widget elementor-widget-image\" data-id=\"6785c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"38\" src=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2020\/08\/cnn.svg\" class=\"attachment-full size-full wp-image-257\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-12c9cd1\" data-id=\"12c9cd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb17ea9 elementor-widget elementor-widget-image\" data-id=\"bb17ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"35\" src=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2020\/08\/google.svg\" class=\"attachment-full size-full wp-image-258\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-b8e3724\" data-id=\"b8e3724\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ab226a elementor-widget elementor-widget-image\" data-id=\"1ab226a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"95\" height=\"49\" src=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2020\/08\/cisco.svg\" class=\"attachment-full size-full wp-image-259\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-349e793\" data-id=\"349e793\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8395eaf elementor-widget elementor-widget-image\" data-id=\"8395eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"123\" height=\"38\" src=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2020\/08\/airbnb.svg\" class=\"attachment-full size-full wp-image-260\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-f0e430f\" data-id=\"f0e430f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c4b187 elementor-widget elementor-widget-image\" data-id=\"8c4b187\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"159\" height=\"22\" src=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2020\/08\/uber.svg\" class=\"attachment-full size-full wp-image-261\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73c9f188 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73c9f188\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-791feed4\" data-id=\"791feed4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f742cff elementor-widget elementor-widget-heading\" data-id=\"3f742cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Choose GENERATIONX ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce1a281 elementor-widget elementor-widget-text-editor\" data-id=\"5ce1a281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With decades of combined marketing knowledge and practical business experience, we understand what small businesses need: affordable solutions, honest advice, and measurable results. Our goal is not simply to build websites &#8211; we help businesses build credibility, visibility, and sustainable growth online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6d877e elementor-widget elementor-widget-button\" data-id=\"6c6d877e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27eed9c0 ct-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27eed9c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-182d1a3a\" data-id=\"182d1a3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39307e74 elementor-widget elementor-widget-spacer\" data-id=\"39307e74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OUR STORY ABOUT GENERATIONX Marketing Experience Built Over Decades My journey in marketing and sales began in 1986, when I entered the business world and discovered a passion for helping businesses connect with customers. Over the years, I gained valuable hands-on experience across multiple industries, learning what drives customer engagement, business growth, and long-term success. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","footnotes":""},"class_list":["post-215","page","type-page","status-publish","hentry","pmpro-has-access"],"blocksy_meta":{"page_title_panel":"","has_hero_section":"disabled","0df2dca53447789c9966a9ee2482ae8e":"","hero_section":"type-1","hero_elements":[{"id":"custom_title","enabled":true,"heading_tag":"h1","title":"Home"},{"id":"custom_description","enabled":true,"description_visibility":{"desktop":true,"tablet":true,"mobile":false}},{"id":"custom_meta","enabled":false,"meta_elements":[{"id":"author","enabled":true,"label":"By","has_author_avatar":"yes","avatar_size":25},{"id":"post_date","enabled":true,"label":"On","date_format_source":"default","date_format":"M j, Y"},{"id":"comments","enabled":true}],"page_meta_elements":{"joined":true,"articles_count":true,"comments":true}},{"id":"breadcrumbs","enabled":false}],"9a068402903147dab0312ed721d813d1":"","hero_alignment1":"left","hero_alignment2":"center","hero_vertical_alignment":"center","878df3921d36f5f7834a2f50f2d62119":"","hero_structure":"narrow","c672b96ecc952ad64c8c2d7fdf1a61dc":"","page_title_bg_type":"featured_image","custom_hero_background":{"attachment_id":null},"parallax":{"desktop":false,"tablet":false,"mobile":false},"cc7bcd5456d7cac909e888486d83b616":"","hero_height":"250px","pageTitleFont":{"family":"Default","variation":"Default","size":{"desktop":"32px","tablet":"30px","mobile":"25px"},"line-height":"CT_CSS_SKIP_RULE","letter-spacing":"CT_CSS_SKIP_RULE","text-transform":"CT_CSS_SKIP_RULE","text-decoration":"CT_CSS_SKIP_RULE"},"pageTitleFontColor":{"default":{"color":"CT_CSS_SKIP_RULEDEFAULT"}},"pageMetaFont":{"family":"Default","variation":"n6","size":"12px","line-height":"1.3","letter-spacing":"CT_CSS_SKIP_RULE","text-transform":"uppercase","text-decoration":"CT_CSS_SKIP_RULE"},"pageMetaFontColor":{"default":{"color":"CT_CSS_SKIP_RULEDEFAULT"},"hover":{"color":"CT_CSS_SKIP_RULEDEFAULT"}},"pageExcerptFont":{"family":"Default","variation":"Default","size":"CT_CSS_SKIP_RULE","line-height":"CT_CSS_SKIP_RULE","letter-spacing":"CT_CSS_SKIP_RULE","text-transform":"CT_CSS_SKIP_RULE","text-decoration":"CT_CSS_SKIP_RULE"},"pageExcerptColor":{"default":{"color":"CT_CSS_SKIP_RULEDEFAULT"}},"breadcrumbsFont":{"family":"Default","variation":"n6","size":"12px","line-height":"CT_CSS_SKIP_RULE","letter-spacing":"CT_CSS_SKIP_RULE","text-transform":"uppercase","text-decoration":"CT_CSS_SKIP_RULE"},"breadcrumbsFontColor":{"default":{"color":"CT_CSS_SKIP_RULEDEFAULT"},"initial":{"color":"CT_CSS_SKIP_RULEDEFAULT"},"hover":{"color":"CT_CSS_SKIP_RULEDEFAULT"}},"pageTitleOverlay":{"default":{"color":"rgba(41, 51, 60, 0.2)"}},"pageTitleBackground":{"background_type":"color","background_pattern":"type-1","background_image":{"attachment_id":null,"x":0,"y":0},"background_repeat":"no-repeat","background_size":"auto","background_attachment":"scroll","patternColor":{"default":{"color":"#e5e7ea"}},"backgroundColor":{"default":{"color":"#EDEFF2"}}},"5384544efa2613b7222fa667fe0c3bd5":"","page_structure_type":"default","content_style":"inherit","vertical_spacing_source":"custom","content_area_spacing":"none","background":{"background_type":"color","background_pattern":"type-1","background_image":{"attachment_id":null,"x":0,"y":0},"background_repeat":"no-repeat","background_size":"auto","background_attachment":"scroll","patternColor":{"default":{"color":"#e5e7ea"}},"backgroundColor":{"default":{"color":"CT_CSS_SKIP_RULE"}}},"content_background":{"background_type":"color","background_pattern":"type-1","background_image":{"attachment_id":null,"x":0,"y":0},"background_repeat":"no-repeat","background_size":"auto","background_attachment":"scroll","patternColor":{"default":{"color":"#e5e7ea"}},"backgroundColor":{"default":{"color":"#ffffff"}}},"content_boxed_spacing":{"desktop":"40px","tablet":"35px","mobile":"20px"},"content_boxed_radius":{"top":"3px","bottom":"3px","left":"3px","right":"3px","linked":true},"content_boxed_shadow":{"blur":18,"spread":-6,"v_offset":12,"h_offset":0,"inset":false,"enable":true,"color":{"color":"rgba(34, 56, 101, 0.04)"}},"7b360c47770bb2bc7820037d1b7ccdae":"","disable_featured_image":"no","disable_header":"no","disable_footer":"no","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ABOUT US - GENERATIONX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/babisa.co.za\/generationx\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABOUT US - GENERATIONX\" \/>\n<meta property=\"og:description\" content=\"OUR STORY ABOUT GENERATIONX Marketing Experience Built Over Decades My journey in marketing and sales began in 1986, when I entered the business world and discovered a passion for helping businesses connect with customers. Over the years, I gained valuable hands-on experience across multiple industries, learning what drives customer engagement, business growth, and long-term success. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/babisa.co.za\/generationx\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"GENERATIONX\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-30T18:56:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/WEB-DESIGN-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"871\" \/>\n\t<meta property=\"og:image:height\" content=\"617\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/about\\\/\",\"url\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/about\\\/\",\"name\":\"ABOUT US - GENERATIONX\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/about\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/about\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/wp-content\\\/uploads\\\/sites\\\/28\\\/2026\\\/05\\\/WEB-DESIGN-02.jpg\",\"datePublished\":\"2020-08-17T14:42:04+00:00\",\"dateModified\":\"2026-05-30T18:56:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/about\\\/#breadcrumb\"},\"inLanguage\":\"en-ZA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/about\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/about\\\/#primaryimage\",\"url\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/wp-content\\\/uploads\\\/sites\\\/28\\\/2026\\\/05\\\/WEB-DESIGN-02.jpg\",\"contentUrl\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/wp-content\\\/uploads\\\/sites\\\/28\\\/2026\\\/05\\\/WEB-DESIGN-02.jpg\",\"width\":871,\"height\":617},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/about\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ABOUT US\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/#website\",\"url\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/\",\"name\":\"GENERATIONX\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/babisa.co.za\\\/generationx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-ZA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ABOUT US - GENERATIONX","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/babisa.co.za\/generationx\/about\/","og_locale":"en_US","og_type":"article","og_title":"ABOUT US - GENERATIONX","og_description":"OUR STORY ABOUT GENERATIONX Marketing Experience Built Over Decades My journey in marketing and sales began in 1986, when I entered the business world and discovered a passion for helping businesses connect with customers. Over the years, I gained valuable hands-on experience across multiple industries, learning what drives customer engagement, business growth, and long-term success. [&hellip;]","og_url":"https:\/\/babisa.co.za\/generationx\/about\/","og_site_name":"GENERATIONX","article_modified_time":"2026-05-30T18:56:30+00:00","og_image":[{"width":871,"height":617,"url":"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/WEB-DESIGN-02.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/babisa.co.za\/generationx\/about\/","url":"https:\/\/babisa.co.za\/generationx\/about\/","name":"ABOUT US - GENERATIONX","isPartOf":{"@id":"https:\/\/babisa.co.za\/generationx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/babisa.co.za\/generationx\/about\/#primaryimage"},"image":{"@id":"https:\/\/babisa.co.za\/generationx\/about\/#primaryimage"},"thumbnailUrl":"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/WEB-DESIGN-02.jpg","datePublished":"2020-08-17T14:42:04+00:00","dateModified":"2026-05-30T18:56:30+00:00","breadcrumb":{"@id":"https:\/\/babisa.co.za\/generationx\/about\/#breadcrumb"},"inLanguage":"en-ZA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/babisa.co.za\/generationx\/about\/"]}]},{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/babisa.co.za\/generationx\/about\/#primaryimage","url":"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/WEB-DESIGN-02.jpg","contentUrl":"https:\/\/babisa.co.za\/generationx\/wp-content\/uploads\/sites\/28\/2026\/05\/WEB-DESIGN-02.jpg","width":871,"height":617},{"@type":"BreadcrumbList","@id":"https:\/\/babisa.co.za\/generationx\/about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/babisa.co.za\/generationx\/"},{"@type":"ListItem","position":2,"name":"ABOUT US"}]},{"@type":"WebSite","@id":"https:\/\/babisa.co.za\/generationx\/#website","url":"https:\/\/babisa.co.za\/generationx\/","name":"GENERATIONX","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/babisa.co.za\/generationx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-ZA"}]}},"_links":{"self":[{"href":"https:\/\/babisa.co.za\/generationx\/wp-json\/wp\/v2\/pages\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/babisa.co.za\/generationx\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/babisa.co.za\/generationx\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/babisa.co.za\/generationx\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/babisa.co.za\/generationx\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":58,"href":"https:\/\/babisa.co.za\/generationx\/wp-json\/wp\/v2\/pages\/215\/revisions"}],"predecessor-version":[{"id":1028,"href":"https:\/\/babisa.co.za\/generationx\/wp-json\/wp\/v2\/pages\/215\/revisions\/1028"}],"wp:attachment":[{"href":"https:\/\/babisa.co.za\/generationx\/wp-json\/wp\/v2\/media?parent=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}